Intense Debate Soups Up Your Blog Comments

Colorado-based startup incubator TechStars has launched their second company today, Intense Debate. We covered TechStar’s first company, MadKast, earlier this week.

Intense Debate is a souped-up blog commenting system that adds a lot of features for publishers and commenters alike. Installing the plug-in on your blog (WordPress, Blogger, and TypePad) adds threading, comment analytics, bulk comment moderation across all your blogs, user reputation, and comment aggregation. You can test out the system on the TechStars blog, but you’ll have to apply to the private beta if you want to install it on your own.

Threaded comments are nothing new and few blogs attract enough comments to make analytics a necessity. However, the system really shines when it comes to features for individual commenters.

While you can still leave anonymous comments, signing up for an account turns your commenting into a mini-blogging platform. The system lets you establish a reputation, link a profile, make friends, and syndicate your comments. Since all the accounts are on Intense Debate, it tracks your activity across any enabled blog. The networking benefit of the plug-in would make it a great addition to a blog network like Wordpress.com.

Your profile consists of an optional photo, links to other social media profiles, your recent comments, and friends. You can see David Cohen’s profile here. Having a profile lets other users easily follow your comments over all or on a specific blog via RSS. Your reputation is based on the number of comments you’ve made and the quality of those comments as voted on by the other users.

Intense Debate competes for space on your blog with several other commenting systems, such as JS-Kit, SezWho, and Tangler. JS-Kit lets you add ratings and comments easily with a couple lines of code, but doesn’t have a user profile system. SezWho has a very similar commenting system that works for Wordpress and Movable Type. Tangler has a soon-to-be released embeddable commenting widget that brings its real time forum system to your blog. CoComment has a similar system, but tracks comments across any blog without requiring a plug-in.

The system provides a lot of value for prolific commenters. In fact, a lot of TechCrunch commenters have already established their own following and reputations. A system like this provides the infrastructure to make them explicit. Yet it may be a tough sell for larger blogs who want to own their user data.

Spock Open Public Beta

People search engine Spock, which we’ve been covering for a few months, has publicly launched.

Spock differs from differs from recently launched WikiYou and other people search engines by using algorithms to find and merge the majority of their content into a unified profile. User generated content such (tags, links, photos) then augment the auto-generated content they spider from other sources such as wikipedia, IMDB, or social networking sites.

Note that competitor Wink seems to be moving toward a more automated model as well. They recently crossed 200 million people profiles and have been incorporating some of the same data sources as Spock.

A key Spock feature is a widget that shows results for a given tag (see embed below). Making the service public makes the widget a lot more useful. You can use it to make any number of lists around a how Spock ranks search terms. See, for example, the results for blogger and tech blogger.

Spock is certainly fun, and encourages user interaction by adding and voting on descriptive tags. It could easily become a definitive source of information about people. It will, however, likely take a massive number of page views to properly monetize the product - people searches do not generate the kind of advertising rates that ecommerce and other searches command.

TechMeme founder Gabe Rivera makes an interesting observation on the Google News story all over the blogosphere today.

As Variety is reporting, NBC is gearing up to launch it’s first (well, second) “major assault” against YouTube, Didja.com (currently a parked page).

The site will “celebrate advertising as entertainment” and feature “a free online archive of current and classic television commercials, movie trailers and other brand-related content”. The name, Didja, is short for “did you see that”, the apparent reaction they’re hoping to get from viewers. The site will be cross promoted on NBC’s television channel and will eventually on all divisions of NBC Universal. It’s set to launch the beginning of next year, sometime after the still-unnamed joint venture with News Corp., dubbed “Clown Co.” by Google execs.

The site is all about advertising and NBC getting paid for it. NBC hopes advertisers will pay for prominent placement on the site or to create their own branded pages (e.g. an all-McDonald’s channel). The customizable branded pages will allow advertisers to upload commercials to the site, include product offers, store locators, and other tools.

For viewers, the site will feature an extensive social networking component as well as a mash-up tools to remix their own “advertainment”.

This territory has been heavily treaded before. TBS has their own Veryfunnyads website, featuring *gasp* “Very funny advertisements”. Clipland is a smaller site that’s been doing the same thing. Not least of all is YouTube itself, which attracts the lions share of ads and trailers people actually want to watch.

Hey, Maybe Vonage Isn’t Dead Yet

Vonage released its second quarter financial results today (I’ve embedded the release below with the new Zoho Viewer that launched last night). And while the stock continues to slide, revenues are way up and losses are slowing. Perhaps they can avoid the fate of competitor SunRocket, which shut down last month.

The company also says that they have “substantially completed” the workaround deployment for two of the patents at issue in the company-threatening patent litigation with Verizon. And development of the workaround for the third patent at issue is completed says Chairman Jeffrey Citron. A Federal court will have to agree before the company is in the clear.

Revenues for the quarter were a record $206 million, a 43% increase from the same period last year. Net losses were $34 million, down from $74 million in Q2 2006. The company still has $344 million in cash, although $66 million of that is reserved for collateral in the patent litigation.

Some bad news, though - customer churn increased to 2.5%/month. The company says they are extending the grace period for non-payment to encourage retention…but they may be retaining the deadbeats.

I am a long time Vonage customer but will soon be switching to Ooma (which, by the way, became available for purchase this morning) and getting rid of that $25/month Vonage fee. Vonage is a lot cheaper than a normal phone line, but free is hard to compete with. Perhaps some of the new hardware Vonage is testing with some customers will help them.

Breaking: Veoh Sues Universal Music

Perhaps new Veoh CEO Steve Mitgang is the kind of guy you don’t want to try to intimidate. He just called me to say that Universal Music made one too many threats to sue his company. To protect themselves, they are suing Universal Music in federal court and seeking what is known as a declaratory injunction to bar Universal from taking legal action.

Given that the lawsuits tend to flow one way against the video startups, this is a major surprise.

In the press release, Veoh says they acted based on “unreasonable threats” from Universal and filed the lawsuit under the safe harbor provisions of the DMCA. In a phone call a few minutes ago, Mitgang told me that the two companies met recently, and that Universal made it clear that they would be suing Veoh for copyright infringement in the near future. These kinds of threats are not idle - Universal tends to follow up with actual lawsuits.

When a company feels that a lawsuit is imminent, they can strike first to head it off. Since Veoh feels it has protection under the DMCA for its business model, they are striking first.

Mitgang also mentioned to me that Universal Music has never sent them a DMCA take down notice of any kind. He says that they would have complied immediately.

Leveraging Facebook To Compete With eBay Won’t Work

Buy.com made a splash tonight with their announcement of a new Facebook application called Garage Sale.

Facebook users can use the application to sell thing directly to others via their Facebook profile. Buy.com charges a flat 5% commission on completed sales (the seller will also have to pay Paypal or other payment fees. The application says “thanks to Garage Sale, Facebook users don’t have to leave their profile page to advertise and sell personal goods.”

There are other Facebook applications doing nearly the exact same thing. Mosoma, for example, is one that I tested a couple of weeks ago. It also allows users to sell items on their Facebook profile.

There is an argument that a closed network is a better way to sell items because the people who view the listing know you and, presumably, trust you. That gets you over a big hurdle - eBay’s feedback system provides information on the buyer and seller which helps them get comfortable transacting. Without that feedback system to encourage sales, it’s important that something else takes its place. In the case of Garage Sale and Mosoma, user familiarity is the key.

But in practice this doesn’t work so well. Sellers are looking for a big base of buyers to sell into to leverage the network effect. eBay obviously does an excellent job of this. Otherwise there is no reason they would command a long term leadership position with their high fees. Buyers and sellers put up with the fees because it is the place to go to conduct p2p transactions. The network effect perpetuates their success and newcomers have a very difficult time gaining market share.

With Garage Sale and Mosoma, sellers can’t access this large pool of buyers because only their friends will see the listings. And sellers who are looking for a specific item are still likely to hop on over to eBay and do a quick search. They’ll only buy from friends if they serendipitously happen to catch site of an item in a friend’s news feed that they were already looking for.

Microsoft experimented in this area in late 2005/early 2006 with their Live Expo product. Originally Expo was a way to buy and sell items to your MSN IM buddies, or coworkers at a company, which is very similar to the Facebook experiments now being conducted. But over time they seem to have expanded Expo to become a more generic listing service. People want deep listings when they are looking for something.

Closed networks work for some things, but they don’t seem to work for trading physical goods. My bet is that Garage Sale and Mosoma fall short of expectations, and that eBay is looking on with, at best, bemused interest.

Acquisition for Clipmarks

New York based Clipmarks, a del.icio.us-like social bookmarking service, may have been acquired by Forbes. We have no information on the size of the transaction, but my guess is that it was on the very low side.

The service allows users to bookmark all or a portion of a web page and annotate it. It is then shared with the community and popular new bookmarks are “popped” to the top of the site. In some ways it is more competitive with Digg than Del.icio.us since popular stories are linked from the home page. See our post on Digg-like competitors from earlier this year where we talked about Clipmarks and others.

I never took much of a liking to Clipmarks - it wasn’t as interesting as Digg and was lost in the sea of social bookmarking competitors. But I congratulate them on the acquisition and look forward to seeing what Forbes does with it. I wonder if Condé Nast’s acquisition of Reddit last year prompted Forbes to take a look at some of the available competitors out there.