Scouta Releases Windows Client that Recommends Media Using iTunes

Scouta releases today a Windows client for generating video and audio recommendations based on the podcasts and videocasts in a user’s iTunes collection. This release comes just over a month after the company released a Mac version to do pretty much the same thing.

To use the client, all you have to do is install and configure it with your Scouta user account and set the frequency at which you want it to sync with your iTunes collection. Be sure to have some podcasts in iTunes before trying this out; otherwise it’s pretty pointless (it won’t recommend content based on your music collection alone).

The client will also only create recommendations using the podcasts and videocasts you’ve actually listened to or watched. Once recommendations are generated, users can tweak them by manually rating content in the Scouta web interface.

If you only casually consume podcasts, Scouta may be overkill and not worth the time to set up (even though the process is pretty dead simple). Personally, I discover enough online content through emails from friends and by simply browsing sites like YouTube and the iTunes catalog. But, if you love discovering new content online, this client could come in very handy.

MOG, iLike, and Last.fm also provide content recommendation systems that integrate with iTunes, except they focus on music and not general media.

The screenshot below provides a view of the Scouta recommendation interface.

Is Orkut A Social Networking Heavyweight? Comscore Says Yes.

The upcoming Orkut redesign prompted us to check out Orkut’s page view numbers according to Comscore.

U.S. Comscore data shows, as expected, barely a blip from Orkut (Facebook shown for comparison). Orkut has 425 million monthly page views compared to 15 billion for Facebook:

But, wow, take a look at the worldwide Comscore numbers - Facebook doubles to 31 billion monthly page views, but Orkut jumps all the way up to 38 billion (we’ve also included some of the other big social networks for comparison in this chart):

Not that it adds much to the conversation, but Alexa agrees Orkut is bigger than Facebook in terms of page views.

Is this accurate? I don’t know. Compete barely shows Orkut as existing, let alone anywhere near Facebook’s traffic. But Orkut is famously popular in Brazil and other Non-U.S. countries. Perhaps, somehow, it is actually a social networking heavyweight.