MediaWhiz Latest Ad Network For Sale?

, a holding company for a number of advertising networks, may be shopping itself to private equity firms. We are hearing that they are looking for $400- $450 million, which is 2.5 - 3 times estimated 2007 revenues.

MediaWhiz owns a number of ad networks, including two that are long time sponsors of this site (Text Link Ads and Auction Ads). Both were recently acquired by MediaWhiz.

I have an email in to the company for comment.

Ad networks are the hot commodity this year, with AOL, Yahoo, Google and Microsoft all making big acquisitions. The size of those deals combined is nearly $10 billion.

Acquisition for Clipmarks

New York based Clipmarks, a del.icio.us-like social bookmarking service, may have been acquired by Forbes. We have no information on the size of the transaction, but my guess is that it was on the very low side.

The service allows users to bookmark all or a portion of a web page and annotate it. It is then shared with the community and popular new bookmarks are “popped” to the top of the site. In some ways it is more competitive with Digg than Del.icio.us since popular stories are linked from the home page. See our post on Digg-like competitors from earlier this year where we talked about Clipmarks and others.

I never took much of a liking to Clipmarks - it wasn’t as interesting as Digg and was lost in the sea of social bookmarking competitors. But I congratulate them on the acquisition and look forward to seeing what Forbes does with it. I wonder if Condé Nast’s acquisition of Reddit last year prompted Forbes to take a look at some of the available competitors out there.

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