Classified listing service Edgeio
It seems a good fit for selling podcasts or research reports. Affiliates can also grab the widget code to sell your product on their own sites as well for a revenue share determined by the content owner. Michael Arrington, the editor of this blog, is a founder and investor in the company.
Digital lockers are nothing new. E-Junkie, Payloadz, Tradebit, and Bitpass (shutdown) have done it for a while. However, Edgeio has the added advantage of leveraging the paid listings through their existing listings network and providing a very straightforward product.
It’s pretty simple to get started. You sign up to create a listing like any other through the “Paid Content” link. Next, select your content type, price (currency), affiliate percentage, and coupon code. Finally, Edgeio lets you make a teaser “preview” for the content to give buyers an idea about what they’re purchasing. Once completed, you get some embed code and the listing is placed in Edgeio’s index, linked to the page where the widget is embedded.
An example of one of the widget embeds is included below. The other version of the widget initially shows visitors a teaser, until the content is purchased and unlocked. Use the coupon code “vgforfree” to unlock the content. To purchase the content, you need to sign into your Edgeio account and to pay by credit card or PayPal. The content is then unlocked for your Edgeio account.
Edgeio splits revenue from sales through the widget 80/20 in favor of the content creator. The creator can then split that 80% for sales through affiliates at any percentage they like.
Update (Arrington): This is a company that I co-founded in early 2005 with Keith Teare, months before I started TechCrunch. There is a clear conflict of interest, although I did not write, edit or give input on this post. For a balance of viewpoints, see Techmeme
