Wikia Gaming Launches With 250,000 Articles

I love Wikia - CEO Gil Penchina, a former eBay executive, says he works harder than anyone in Silicon Valley at building his startup. I routinely point out to him that his startup doesn’t actually do anything - their wiki software is based on the open source MediaWiki project, Google, Looksmart and FM Publishing handle all the revenue via ad sales, and their users create every drop of content on the site. All he has to do is make sure the lights stay on (to be fair, Wikia has made substantial contributions to MediaWiki).

Anyway, back to the news: Wikia is launching Wikia Gaming tonight, a collection of video game focused wikis. The sites contain over 250,000 articles on games already, on all major platforms. The World of Warcraft site is the largest single wiki, with 43,000 articles.

Wikia, which has raised $14 million from Bessemer and Amazon, claims a quarter billion monthly page views. 800,000 articles on 3,000 topics have been created and edited by over 200,000 registered users in 70 languages.

Steal Our Site Template With Jimdo

Pumping out HTML may be simple for tech heads, but it’s not simple enough for everyone else. These days it’s not a matter of just designing and coding a page once, but of redesigning it on a whim. MySpace and it’s capricious community of design junkies are case in point, often changing their layouts almost as much as their favorite band of the moment.

Several services have popped up to fill this need by offering simple site creation tools. They’re like Geocities v 2.0. Jimdo is another easy to use AJAX site editor out of Hamburg Germany that launched earlier this year. You can use Jimdo to easily and quickly create a personal website including photos, text, a guestbook, rss feeds, and YouTube videos. They are close competitors with Weebly (one of my favorite), another AJAX editor we have covered before.

One issue I have with these sites is that design can still be fairly constrained. Today Jimdo has tackled that problem by letting you easily grab a design from any site in a couple steps.

1. copy and paste the HTML source from the target site into Jimdo.
2. click on “xhtml” - the system will automatically cut out the relevant code (content, sidebar, navigation, footer) - and validate it.
3. copy your CSS into Jimdo.
4. upload the pictures that you need for your layout under the label “Files”.

Jimdo basically places their widgets into key parts of the template using special tags their site understands. The result is that the template displays your Jimdo navigation bar and content. You can see an example of the TechCrunch site here. I still had to fool around with the HTML code to make it work, though, placing the special tags manually where the content needed to go.

A team of three friends originally started selling simple site creation tools for the enterprise as CMS solutions, but decided to add a consumer version this year. They currently have over 25,000 users and sites in three different languages (German, English, and Chinese). Their basic accounts start with 500 MB of storage, with pro accounts going for $6 a month with the ability to host them on your own domain name.

There are some other site design tools out there as well, aimed at different crowds. RealEditor makes an editor specifically for MySpace. Synthasite is a good AJAX based editor with detailed control of the page layout. Sampa, while having a weaker layout editor, is aimed at families looking to create a group website. Webjam is a community of sites created with their editor.

Leveraging Facebook To Compete With eBay Won’t Work

Buy.com made a splash tonight with their announcement of a new Facebook application called Garage Sale.

Facebook users can use the application to sell thing directly to others via their Facebook profile. Buy.com charges a flat 5% commission on completed sales (the seller will also have to pay Paypal or other payment fees. The application says “thanks to Garage Sale, Facebook users don’t have to leave their profile page to advertise and sell personal goods.”

There are other Facebook applications doing nearly the exact same thing. Mosoma, for example, is one that I tested a couple of weeks ago. It also allows users to sell items on their Facebook profile.

There is an argument that a closed network is a better way to sell items because the people who view the listing know you and, presumably, trust you. That gets you over a big hurdle - eBay’s feedback system provides information on the buyer and seller which helps them get comfortable transacting. Without that feedback system to encourage sales, it’s important that something else takes its place. In the case of Garage Sale and Mosoma, user familiarity is the key.

But in practice this doesn’t work so well. Sellers are looking for a big base of buyers to sell into to leverage the network effect. eBay obviously does an excellent job of this. Otherwise there is no reason they would command a long term leadership position with their high fees. Buyers and sellers put up with the fees because it is the place to go to conduct p2p transactions. The network effect perpetuates their success and newcomers have a very difficult time gaining market share.

With Garage Sale and Mosoma, sellers can’t access this large pool of buyers because only their friends will see the listings. And sellers who are looking for a specific item are still likely to hop on over to eBay and do a quick search. They’ll only buy from friends if they serendipitously happen to catch site of an item in a friend’s news feed that they were already looking for.

Microsoft experimented in this area in late 2005/early 2006 with their Live Expo product. Originally Expo was a way to buy and sell items to your MSN IM buddies, or coworkers at a company, which is very similar to the Facebook experiments now being conducted. But over time they seem to have expanded Expo to become a more generic listing service. People want deep listings when they are looking for something.

Closed networks work for some things, but they don’t seem to work for trading physical goods. My bet is that Garage Sale and Mosoma fall short of expectations, and that eBay is looking on with, at best, bemused interest.